Auto
Dealerships: This
is the perfect market for a Money Machine
promotion.
Try this sales
booster, offer car buying prospects a chance
to enter the money machine if they purchase
a vehicle on an advertised weekend. Set the
Money Machine in the showroom floor area
and watch the attention it will attract and
your sales soar!
How about sending your Top Sales
Staff to the Money Machine if they
meet their monthly forecast to have a chance
to grab at either prize vouchers or some
real cash!
Ideas for a chart busting sales promotion!
- The concept is to advertise on for
example radio, cable TV and print that
the Money Machine promotion will take
place at your dealership on a particular
day preferably a Friday / Saturday.
- Advertise that you will have $5,000
dollars of your (car dealership) dollars
in the money machine up for grabs.
- Your customers can enter a raffle for
a chance to be selected to enter the
cash cube. Participants can enter by
filling out a custom lead generating
form from your dealership. Then a portion
of the entry form will be placed in raffle
basket on location for the hourly drawings.
- Then every hour on the day of the promotion
1-5 names will be pulled and the participants
that are selected that are present will
have a chance to enter the Money Machine.
- Participants entering the money machine
will have a chance to grab at $5,000
dollars of your custom imprinted dealership
bills. They will have 25 seconds to grab
as many bills as they can stuffing them
into a Blizzard of Bucks apron. When
the timer goes off they will stop and
exit the booth for your staff to count
their bucks.
- Now the participant will be able to
use the promotional dollar vouchers to
put toward the purchase of a new automobile
at your dealership. The prospect will
feel more inclined to make the purchase
now with this promotion and they are
less likely to go to a competitor, since
they have these promotional dollars that
can be used
only at your dealership!
This promotion
can be held as often as you like and is a surefire
way to boost sales!
Frequently
Asked Questions - How much cash
will I give away in the money machine:
if using real cash?
We like to tell participants at our events
that they can grab the cash and put it into
a supplied apron or through a slot in the front
of the machine. The only rule is you can't
grab below your knees. This keeps them from
just reaching down and grabbing the cash off
the floor.
We recommend inserting approximately 200 – 250
bills into the machine for optimum circulation.
With 200 – 250 bills in the machine,
the participant will grab about 20 to 35 bills
on the average; based on 20 - 25 seconds in
the machine. You can use all one dollar bills,
which is usually the case, or you can mix 5's,
10's, 20's, etc. We will often insert 200 one-dollar
bills and one $100 bill in to see who gets
lucky. You can reduce the amount of bills taken
out by reducing the amount of time that the
participant has to grab the airborne bills.
Bottom line is - you can give away as little
or as much as you would like.
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